Those who aspire to rule by leveraging new coalitions of larger groupings must take marketing much more seriously - Financial Express

Financial Express

Those who aspire to rule by leveraging new coalitions of larger groupings must take marketing much more seriously Financial Express The period since the drumbeat for the 2014 general elections started has been a time of unprecedented brand building in Indian politics. Never before were conventional admen-style campaigns attempted at such a scale and outlay. A whole new generation ...

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