Positive branding and soft power: The promotion of Sufism in the war on terror - Brookings Institution

Positive branding and soft power: The promotion of Sufism in the war on terror  Brookings Institution

As a popular instrument of “religious soft power” and a “positive branding of Islam,” Sufism has been used by state and non-state actors “to influence what others ...

from "hindu extremism" - Google News https://ift.tt/2zUVbkw